The Online tab controls how a product is displayed on your website. It includes three fields: Sync Behaviour, E-Commerce Categories, and E-Commerce Tags. These settings determine whether the item is visible, where it appears in your catalog, and which collections or filters it belongs to.
What each field does
Sync Behaviour
Controls when and how a product is uploaded to your storefront. This setting decides whether an item shows up on the site based on availability or always appears regardless of stock. For full details and rules, see the Managing Product Visibility and Stock Status on Your Website.
E-Commerce Categories
Categories define the structure of your storefront. Think of them as the store navigation or departments. Key points:
Products can belong to multiple categories at the same time.
Categories affect how customers browse your catalog and where product pages appear in menus.
Use categories for broad grouping, for example: Rings, Necklaces, Watches.
E-Commerce Tags
Tags act like collections and flexible labels you attach to products. Key points:
Tags can be visible on the site as collections or used to power storefront filters.
Items can have many tags, which lets a single product appear in multiple collections.
Use tags for campaigns, seasonal groupings, feature labels, price bands, or editorial collections.
Previewing the Product Online
1. At the right-hand side of the Online tab, you’ll see the Open button.
2. Clicking this will take you directly to the product’s page on your website.
This makes it easy to preview how the item looks online and confirm that the correct categories, tags, and visibility settings are applied.
Best practices
Keep categories broad and stable. Reorganize categories only when necessary.
Use tags for marketing and short-term groupings, for example: New Arrival, Valentine, Final Sale.
Be consistent with tag naming and spelling so collection pages and filters behave predictably.
Double-check Sync Behaviour before launching a promotion so items appear or hide as intended.
If an item should never appear on the site, use the proper Sync Behaviour value rather than removing categories or tags.
Short examples
Category: Rings. Tags: Bridal, Gold, New Arrival. The product appears under Rings, and in Bridal and Gold collections.
Category: Watches. Tags: Final Sale, Under $500. The product appears in the Watches section and in two promotional collections.